Hook Viewers With Clever Writing and Catchy Jingles
Hey there, fellow TV commercial connoisseur. Chances are pretty good that if you’re reading this, you have a soft spot for an unforgettable ad just like the rest of us. There’s something special about a commercial by a professional digital marketing host that worms its way into our brains and just sticks with us, becoming as familiar as an old friend. The brands behind these cultural touchpoints know that creating a buzzworthy ad is an art form in itself. It may only last 30 seconds, but a truly legendary commercial can spark conversations, rack up millions of views, and keep a brand on people’s minds for years.
Want to make TV commercials with that kind of staying power? You’ve come to the right place. We’re going to pull back the curtain and reveal the ingredients that go into crafting commercials so clever, catchy and conversation-worthy, people just can’t stop talking about them. Get ready to take some notes, because class is officially in session!
Use Striking Visuals and Effects to Capture Attention
To grab attention, you need catchy music and lyrics people just can’t get out of their heads. Jingles are one of the most effective ways to make commercials memorable and shareable.
•Keep it short and sweet. Limit your jingle to 10-15 seconds max. Any longer and you risk annoying viewers or losing their interest.
•Use an upbeat, positive tune. Pick a melody that makes people feel good and elicits positive emotions. Major keys in a mid-tempo range work well.
•Repeat, repeat, repeat. A jingle’s power comes from repetition. Find a short hook, like a brand name or catchphrase, and repeat it throughout the song.
•Rhyme and rhythm. Lyrics that rhyme and follow a steady beat or rhythm are more likely to get stuck in people’s heads. Use rhyming couplets or a simple verse-chorus structure.
•Mention your product benefits. Work in words that highlight your product or service’s key selling points or benefits. This helps to reinforce your messaging and brand in viewers’ minds.
•Keep the lyrics simple. Use language and concepts that are easy to understand and follow. Avoid complex words, metaphors or obscure references that could confuse your audience.
With some catchy music and well-crafted lyrics highlighting your product’s benefits, you’ll have a jingle that gets people talking and keeps your brand top of mind. A memorable jingle is a surefire way to make your commercial a runaway hit.
Connect With Audiences Through Relatable Characters and Stories
Commercials that stop viewers in their tracks and get people buzzing share some common traits. One of the most important is using visuals that captivate attention.
Striking visual effects
Special effects that are visually interesting or surprising can make a commercial memorable. Things like reversing footage, slowing or speeding up scenes, zooming in and out, or manipulating the frame rate. These techniques create commercials that are visually striking and hard to ignore.
– For example, a commercial that shows a messy room being instantly cleaned in reverse is eye-catching and makes the product being advertised, like a cleaning service or laundry detergent, more appealing. The visual trick sticks with you.
– Zooming in on the textures, colors and details of food, fabric or other products is an effective way to highlight quality and make people take notice.
Beautiful cinematography
Using skilled cinematography, like dramatic lighting, unique camera angles or sweeping panoramic shots also helps to craft an memorable commercial. Commercials with a cinematic feel, employing techniques commonly used in movies and television, feel higher quality and more professional.
With the right visual combination, your commercial can turn heads, spark conversation and be instantly recognizable. Using special effects and cinematic techniques is key to crafting commercials people just can’t stop talking about.